In this session...
The most valuable companies in the world are those that utilize their data to the fullest. That is why Choreograph have established a global partnership with Snowflake to deliver the WPP Data Cloud: to seamlessly connect rich data from across the WPP network, making it instantly available to all and enhancing collaboration across media, technology, creative and data. This session will discuss how leveraging technology and Data Clean Rooms can power the next generation of advertising.
What You'll Learn from This Session...
- The future of advertising lies in how companies utilise their data to its fullest potential.
- Snowflake's Data Clean Rooms capabilities can enable fast, secure access to first party data and 3rd party enrichment services, whilst maintaining full security and governance.
- With the right tech stack, you can collaborate and share data and insights with your clients and partners to improve your advertising
