In this session...
Visuals impact the way we see ourselves—and the world around us. When inclusiveness and diversity are considered in imagery, authentic representation is created that can change perceptions, shift mindsets, and help create lasting connections between brands and consumers.
This interactive workshop will give you the tools you need to effect change in your visual communications to be inclusive and representative of the world around you.
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Together, Citi and Getty Images created Diversity, Equity, & Inclusion Imagery Toolkits to set a standard for authentic representation, celebrate identity, and improve our understanding of different cultures. As brands prioritize diversity and inclusion, we need to ensure intent converts to action.
The Toolkits provide a roadmap for incorporating authentic, multi-faceted depictions of people in global content, while also identifying biases and stereotypes through specific lenses of identity, including: Race & Ethnicity, Gender, Sexual Orientation, Age, Disability, Bodies, Religion and socioeconomic Status.
Join us in our mission to change perceptions and make a difference through
honest and authentic messaging and imagery.
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What You'll Learn from This Session...
- What is the demographic and psychographic landscape of each market?
- What do we see in the visuals typically chosen in that market?
- Where are there opportunities to improve representation and inclusion?
- help marketers and communicators infuse authenticity into their visual storytelling across all communication channels and platforms.
- What drove this work and the benefits that Citi have seen from implementing the Toolkits
