In this session...
Many data-driven brands are evaluating the performance of their digital channels holistically with marketing tools and software. For those brands, leveraging the right technology is crucial when assessing the ROI of those channels that connect to potential customers.
In this in-depth conversation, the AdsWizz team will be sharing key learnings from their global campaigns that leverage innovation and creativity in solving ROI, attribution, and customer journey challenges in the audio landscape.
What You'll Learn from This Session...
- Understanding audience attention in audio, strategically connecting conversions to ads using attribution technology, and maximizing the impact of your campaigns
- Using audio to engage customers with messaging that resonates and delivers more relevant, informative, and impactful ad experiences
- Navigating the challenges of podcast discovery, finding brand-safe, appropriate content at scale, and leveraging podcast transcription technology for contextual targeting
