In this session...
Andy Nairn, the founder of top creative agency, Lucky Generals, talks about the taboo subject of luck in business and how we can all stack the odds in our brands' favour. Loosely based on his best-selling book, Go Luck Yourself, it will be a fun, interactive and inspirational session designed to expand our minds and get us all thinking more creatively.
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Andy has been named the UK's Brand Strategist of the Year four times so he will be drawing on almost 30 years of experience, working with some of the biggest brands on the planet. But one of his key points is that we need to think beyond the narrow confines of adland and explore other forms of creativity. So he'll also be sharing learnings from the worlds of psychology, music, science, film and popular culture. Above all, he'll be encouraging us to embrace luck rather than deny its existence or try to eradicate it from our processes, as Western business conventions teach us to.
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What You'll Learn from This Session...
- How to uncover your organisation's hidden treasures
- How to spot opportunities in unexpected places
- How diversity increases serendipity
- How to turn misfortune into good fortune
- How to practise being lucky, every day
