In this CTV fireside conversation, Paul Gubbins, VP of Strategy at Publica, will be joined by Katie Coteman, VP of Advertising & Partnerships at Discovery, to talk about the growing AVOD and FAST streaming ecosystem in Europe and the role of programmatic technology in the future of TV advertising. View More

Join Publica and Discovery to hear a discussion about the evolution of television, the rise of AVOD and FAST services, and why viewers are turning to ad-supported streaming services quicker than ever before. Katie and Paul will talk about the advertising technology that is enabling streaming publishers and smart TV manufacturers to transform the way they build their ad breaks, provide advertisers with greater controls, and drastically improve the streaming experience for their viewers by eradicating issues around repetitive ads. In this fireside conversation, Katie and Paul will also discuss the data that is increasingly available to advertisers when looking to target streaming audiences on connected televisions, and the best practices publishers should be following to grow their share of programmatic demand from TV ad buyers. View Less