In this session...
Seamless campaign activation and management of creative assets is more important than ever in today’s complex media landscape. As more data is generated, it has become ever more difficult for marketers to connect, analyze and draw clear conclusions to manage assets and campaigns for greater ROI. In order to solve this, brands need end-to-end visibility of their creative logistics, including a clear view of both asset use and asset waste. This session will focus on essential best practices for marketers, their agencies and regional partners worldwide that give brands easy access to a complete view of their data for greater ROI in today's omnichannel world.
What You'll Learn from This Session...
- Despite the huge technological advances in digital media, campaign activation remains far more complex than most people realize
- Managing creative assets in a centralized platform benefits marketers and all their agencies and partners.
- Only with a full view of all creative assets can marketers assess the true ROI of cross screen campaigns.
