In this session...
As the media environment becomes more dynamic and fast paced, it also becomes increasingly risky. Keyword lists no longer serve the purpose they once did, and in fact now steer dangerously into the realms of discrimination. Contextual solutions are the best way forward to ensure you both protect, and crucially grow, your business. Join IAS in conversation with Liz Salway to discuss how context is key, and what potential you could be unlocking in your media plan.
What You'll Learn from This Session...
- How to connect with consumers in the cookieless world
- How advertisers will be using a blend of contextual advertising and targeted advertising to achieve maximum scale
- How contextual targeting enables advertisers to reach audiences based on context
