In this session...
In this session, Ed Couchman GM UK Snap Inc. speaks with one of the world's most renowned beauty brands and an AR specialist creator about how AR has become integral to capturing attention and driving sales. They'll also explore how advancements in AR tech are making the beauty industry more inclusive.
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Augmented Reality is transforming the way people shop, play and learn about the world. Over 250m people use Augmented Reality on Snapchat every day. The camera has become a virtual mirror for a whole generation of beauty enthusiasts, who are now able to try, buy and personalise their beauty experience in ways that would have been unimaginable only a few years ago.
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What You'll Learn from This Session...
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