In this session...
How do C-suite executives use social media? What kinds of content are they drawn to, and why? A brand-new survey of a 500+ Financial Times senior business decision-maker audience (56% C-suite) reveals the social habits and content preferences of this elusive group of people. This session will explore the data and demonstrate how marketers can tweak their content strategy to maximise engagement.
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As marketers you want to know that your content strategy is reaching a business decision making audience.
But very little is known about the social media habits of business leaders. Because they’re shy sharers, we might assume that they’re not that active. Far from it. Alpha Grid and FT research reveals WHAT this discerning audience use social media for and on WHICH platforms, WHY they like or dislike certain types of content and WHEN you are most likely to capture their attention. The data uncovers strong themes of trust and relevancy across all types of content (videos, articles, podcasts and infographics) and also reveals some surprising preferences that seem to contradict previous thinking.
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What You'll Learn from This Session...
- How and why c-suite and business decision makers use social media
- Preferences broken down by content type
- Exploration of themes of relevancy and trust
- Best practices to maximise engagement
- Examples of content that outperforms on FT.com
