In this session...
Marketers are waking up to the opportunities provided by creative data to drive both short and long-term business growth. Join Anastasia Leng, Founder & CEO of CreativeX, and Michael Gewirtzman, Global Vice President, Programming at AdWeek as they discuss the multi-faceted applications of creative data and how marketers at brands like Nestle, Pepsi, Heineken, and more are building creative data capabilities to improve marketing effectiveness and efficiency.
