Tracks Venues

In this session...

Marketeers continually face the challenge of how to engage effectively with their target audiences, cutting through the clutter to remain relevant to consumers.

This talk, hosted by The Department’s CEO Hamish Jenkinson, explores the power of immersive events to engage with audiences in rich, meaningful, and new ways. Discussing best-in-class project examples with leading marketeers, this talk covers the value of ticketed brand experiences, and key learnings for brands looking to develop projects in this space in the future.

What You'll Learn from This Session...

  1. Learn why immersive experiences create brand loyalty
  2. How to generate ROI through immersive
  3. Learn from leading marketeers about immersive success
  4. Strategies to build First Party Data through real world interaction

Presented with


Speakers

Sana Ali Aamir General Manager UK, IRE & Nordics Fever and Secret Media Network
Hamish Jenkinson Founder and Executive Creative Director The Department (UK)
Tom Burton Head of Interactive BBC Studios
Mat Sears Corporate Affairs Director – BT and EE Consumer BT

Event Details

Event Type Session