In this session...
The social media landscape is changing. In an era of distrust, tools that are supposed to bring us together are often making us feel more isolated from one another. At Reddit, we’ve noticed something different.
We’ve seen users deepening their relationships with each other and with online communities. They’re finding connections and reasons to share the ideas they glean with others.
Join us for a conversation about connected, people-powered communities, and how marketers can empower the "we", rather than talk to the "me".
What You'll Learn from This Session...
- The evolution of what community means & the new set of behavioral norms & expectations from communities
- How Reddit has been building and will continue to build our platform to meet this community paradigm shift
- What a community experience makes consumers feel (connection, purpose, belonging)
- How brands can be a part of the community experience by empowering the we, rather than talking to the me.
