In this session...
Grab your seats for a packed panel of advertising industry leaders for a lively debate moderated by Business Insider’s Lara O'Reilly on the future of TV advertising and how consumer attention should be measured across every screen. The great measurement debate will feature the premiere of Samba's latest State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how their shifting consumption patterns are changing the future of advertising.
What You'll Learn from This Session...
- Gain an understanding of what the latest viewership shifts mean for advertisers
- Where the future of TV advertising is heading and how advertisers can best prepare
- The latest innovations in measurement and strategies for achieving incremental reach
