In this session...
The production, distribution and measurement of branded content has changed beyond all recognition over the 15 years since CNN first founded its brand studio. This session will tackle the big questions about what the future of branded content looks like from the publisher, agency and client perspective: what role does data have to play, what production techniques are breaking new ground and how important is it for brand storytelling to be ad net zero? Join us to find out more about what the future holds.
What You'll Learn from This Session...
- Why Ad Net zero productions matter
- How to produce a greener campaign
- Innovation in production techniques
- What’s next for branded content
