In this session...
How can brands appeal to GenZ? Popular stars Clara Amfo, Munya Chawawa and Francis Bourgeois take to the headline stage - along with their management team, leading talent agency YMU Group – to talk openly about collaborating creatively with brands, media owners and platforms.
The panellists share first hand their experiences of creating content that resonates with GenZ audiences; partnering with brands that align to their values; the intersection of entertainment, culture, music and fashion; collaborating most effectively with brands and talent on content campaigns; and how these creators on the cutting edge of culture are seeing brand partnerships with talent and creators evolving.
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