In this session...
What happens when M&M’s meet The Marvelous Mrs. Maisel? Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK. In this session, Steve Edwards, Head of UK Agency Development at Amazon Ads, sits down with Laura Boothroyd, Senior Media & Content Manager at Mars Wrigley, and Richard Mashiter, Business Director at MediaCom UK, to unpack this first-of-its-kind collaboration.
What You'll Learn from This Session...
- How brands can break through in crowded aisles and online
- The importance of brand storytelling
- How brands can remain culturally relevant
