In this session...
Give yourself the upper hand and learn about three ways to level up your gaming campaigns. More than ever, the surge of gamers and the size of the industry emphasizes the necessity for brands to acknowledge and embrace the gaming industry.
Truly understanding how this nascent media opportunity works can be time-consuming, hence why Julia Rast, Global Gaming Lead at Xaxis, will discuss three things you need to know about activating campaigns programmatically in gaming.
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In this presentation, we discuss consumer diversity, gaming strategies and the impact on brand outcomes through a range of case studies.
Over 1/3 of the world’s population is gaming in 2022 (+5.3% YoY) and of those players 20% were new to gaming in 2021. What’s more: 40% of new mobile gamers during the pandemic intent to continue their gaming habits. Globally, the gaming industry is expected to pass the coveted $200B threshold in 2023, a 14% YoY growth since 2021!
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What You'll Learn from This Session...
- Consumer Diversity
- Gaming Strategies
- Impact on brand outcomes via brand case studies
