In this session...
The scope of the Agency and Client contract has moved far beyond traditional measures of media effectiveness, and as a key part of the supply chain, the Media Owner has had to evolve the breadth and depth of their Agency partnerships accordingly. The Global Agency Commercial Lead of Pinterest shares how they are flexing to the needs of their Agency partners in order to ensure brilliant partnership now and in the years to come.
View More
Responding to the ever-changing needs of agencies, we discuss how Pinterest has structured its business accordingly, and how Pinterest values are embedded throughout the process, from the user experience through to the structure of commercial partnerships.
View Less
What You'll Learn from This Session...
- The scope of the Agency / Supplier partnership has evolved hugely. We’ll explain what that typically looks like now, and how that’s changed in recent years.
- From a commercial perspective, we’ll demonstrate how transparency facilitates positive change.
- Advertisers should consider how they appropriately remunerate their Agency, to reflect the broadened scope of their role - which often can’t be easily quantified.
- Agencies and Advertisers should reconsider where they place their budget, in order to reward a supply chain that continues to evolve with them.
