In this session...
Ant & Dec, the UK’s undisputed kings of family entertainment - along with their management team, leading talent agency YMU Group - talk first-hand about what ‘creative capital’ means to them, and how creative collaboration has been at the heart of their TV shows and partnerships over so many years.
Ant & Dec and their team talk about putting audiences at the heart of their content, and the success of their creative collaboration with brand partners such as Tik Tok and Santander (winning Gold at the Effie Effectiveness Awards). They will also explain how investing in reaching new audiences through their social channels has unlocked new opportunities, the evolution of their creative company Mitre Studios, and the projects that excite them most as they look ahead to the future.
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