In this session...
At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer, playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior.
This session will unveil new research that explores how these gaming and entertainment habits have evolved, from time-of-day engagement to generational influences. It will spotlight how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space.
View More
At a time when entertainment choices have never been more abundant, gaming has emerged as a key influencer playing an increasing role in shaping consumers’ digital entertainment habits and generational media behavior.
This session will unveil new research that explores the influence of gaming on audiences’ entertainment habits and chart how these routines have evolved, from time of day engagement, generational influences, second screening, and ad avoidance. It will showcase how understanding these consumption behaviors is crucial for brands and marketers wanting to activate in this evolving space to deliver authentic, immersive, and effective ad experiences.
View Less
What You'll Learn from This Session...
- How gaming is influencing consumers’ entertainment habits throughout the day, making prime time entertainment a thing of the past
- How generational differences impact audiences’ gaming and entertainment behaviors
- How gaming has evolved from a second screen behavior to the primary media channel
