In this session...
We've all seen marketers focus on the top and bottom of the funnel, measuring success through awareness or sales. But is there a huge chunk of audiences and potential they're missing out? Taking audiences through new Bauer Media research, the panel will demonstrate how creative campaigns and authentic storytelling across radio and magazines can help fill that void - building brand relevance, consideration and trust.
What You'll Learn from This Session...
- Middle funnel marketing
- Benefits of radio advertising
- Benefits of magazine advertising
