In this session...
In this session, Ben McOwen Wilson, MD of YouTube UK, and Robbie Lyle, one of the most recognisable sports creators, discuss Robbie's journey from football fan to network owner and the role of YouTube in driving the UK's Creative Economy forward, democratising opportunities by giving diverse voices a platform and connecting the industry with the modern UK viewer.
What You'll Learn from This Session...
- YouTube and TV are better together, and the platform is playing an essential role in the creative and broadcast industry.
- Talent discovery, youth development, and connecting broadcasters with more diverse audiences
- Giving producers the ability to reach international audiences and generate revenue on that content outside the UK
- How YT helps brands can reach more of their audience and deliver business results
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