In this session...
There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media. And creativity remains the key competitive advantage for advertising effectiveness. As the world's fastest growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. With two prominent TikTok Creators, we explore the impact of democratised creativity on the world of advertising & wider creative industries. Plus, be the first globally to hear about a new ad product
What You'll Learn from This Session...
- How democratised creativity is impacting entertainment
- How creativity is changing - and how to adapt your advertising creative
- Inspiration from wider creative industries
