In this session...
Neighbourhoods are amongst the most important communities in our lives. But for many, the people are strangers. To take the first step and make an introduction can be intimidating, yet the reward of making a connection can give a tremendous feel of togetherness. Neighbours and brands alike are considering how to build meaningful and helpful connections. Join us for a discussion with Initiative, Co-Op, GWI, and Nextdoor. We'll talk about community trends with GWI, discuss how communities are already at the forefront of campaigns for brands like Co-op, and talk about how they are becoming increasingly of interest as global agencies, like Initiative, are brainstorming on how to keep brands connected to their customers with scaled localised connections.
What You'll Learn from This Session...
- Importance of focusing on local communities in the neighbourhood
- Shift to community marketing as a result of the pandemic
- Benefits of brands working with an active value community
