The IPCC report in February described a "rapidly closing window to secure a liveable future.” And yet, within the report the “growth in misinformation” is called out as an attempt “to maintain the status quo by actors in positions of power in the face of rising social inertia for climate action.”

So what is going to be the advertising industry’s response to this? Are we going to collide or are we going to unite behind the biggest brief of our lives? View More

The science on climate is massive, complex and scary. Knowing what to do and how to act in our personal and professional lives is also incredibly daunting.

Yes, there are big problems. We are currently not on track to meet the goals of the Paris Climate Agreement. Progress is threatened by money, politics, misinformation and greenwashing.

But it is also an incredible opportunity. We can reshape how we live our lives. The advertising industry has an enormous role to play. We tell stories. We create culture. We invest in incredible content and journalism.

Now is the time for the whole industry to unite behind the biggest brief of our lives.

In this session we will hear from a leading policy maker, a consumer insight expert, ethical media leaders and more so we unpack how we can all work together to secure not just a liveable future but a healthier and happier one.

Together we CAN! View Less