In this session...
“Marketing is about innovation” to quote former Vice Chair of GE (General Electric) Beth Comstock. So it follows that journalists who write about marketing must write about innovation. But how do reporters define innovation? What is worth their attention and why do they dismiss some stories that seem to meet the innovation brief?
Join a panel of top marketing journalists as Propeller Group's Director of Content and former journalist Branwell Johnson turns the tables and gives some top editorial gatekeepers a grilling.
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We'll be diving into what influences their decisions and how agencies and solutions providers can best shape their story and profile pitches for success.
This session will be essential for PRs, comms directors, founders, CEOs and MDs who want to understand how the marketing media operates and what they prioritise for coverage - and we’ll be asking them what innovations are in the pipeline for their own titles in the second part of 2022 too!
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What You'll Learn from This Session...
- Hear first-hand from journalists reporting on the advertising sector
- Learn about the type of stories that most excite editors
- Understand how to position companies and business leaders as industry innovators
