In this session...
The media landscape is subject to unconscious bias. Diverse audiences are too often excluded or underrepresented. Do you know how inclusive your communication plans are? In this session, we will explore how you can audit your communication plans through an inclusivity lens. How can you better evaluate how others are acting both within and outside of their categories when it comes to diversity? Where can you seek out new community audience partners to drive inclusivity, and what are the main potential barriers to work?
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From audience insight to media buying, it’s time for a rethink. A passion and commitment to inclusivity is more than just a moral imperative, its competitive advantage.
Nationwide Building Social are a mutual organisation with a brand purpose to ‘build society’. So, when they reflected on their responsibility to serve and celebrate the diversity of its members, it bought up some challenging questions. Are we truly speaking to all of UK society, nationwide? How can we reach and resonate better with diverse audiences? How can we be a driving force for change in the wider media industry, support greater inclusivity for all whilst driving business growth?
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What You'll Learn from This Session...
- Explore how to effectively audit your communication plans through an inclusivity lens
- Understand best accessibility approaches for advertisers to see how others are acting both within and outside of their category when it comes to diversity
- Learn where and how to seek out potential new community audience partners, and what are the main potential barriers to working with diverse media owners
