In this session...
As an industry, we talk a lot about creative analytics but how do we actually define “creative data”? What kind of information makes a creative insight valuable? Join VidMob for a discussion with ABI InBev about how to actually measure intelligent creative that impacts the right KPIs.
What You'll Learn from This Session...
- Why creative analytics is more than just measuring clicks.
- How to systematically unlock the Anatomy of an Ad to inform creative making decisions.
- Understanding mapping decisions that go into an ad to KPIs at which part of the marketing funnel.
- Understanding how the impact of signal loss will make it increasingly important to develop ads with creative data.
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