Recently, we have witnessed a mass exodus – particularly of women - from our workforce. But COVID, the accompanying burnout, and increased domestic burden have merely exacerbated a trend that has been in existence for decades. In this session, we will discuss Bloom’s proprietary research to unpick the key issues driving this trend – from poor maternity leave experiences to ageism - and what we ALL – no matter our seniority - can do to tackle them. View More

As part of Bloom’s mission to ensure that all women have equal opportunity in the communications industry, we have developed several initiatives to explore and support individuals, allies, and organisations to drive change. For example, in partnership with Major Players, we developed The Great Return - a guide for parents, co-workers and employers on how to facilitate a smooth maternity leave process. We also run The Exchange, a co-mentoring programme with senior male leaders, to open up an honest dialogue, tackling the barriers in our workplaces, the industry and beyond. In this session, we will discuss the key findings from The Great Return playbook, and members of the Exchange programme will candidly discuss their own thoughts on the topic of retaining women in the workforce from an individual employee and leader’s perspectives. View Less