In this session...
We are exposed to up to 10,000 ads a day. And we are quickly learning to ignore them. Our attention is a hot commodity, so what does this mean for the future of mobile advertising? It’s only right that we take a look at the current status quo and let our minds run free with inspiration from films, pop culture and changing consumer preferences. And if one can imagine it, it can often become a reality.
What You'll Learn from This Session...
- How marketers can challenge the mobile advertising status quo today
- What mobile ads will evolve to with changing hardware
- The role of the creative in driving an impact
- How to anchor our hyper-digital future on sustainability
