In this session...
In an age where many trust brands more than politicians, there is an increasing expectation for brands to 'take a stand'. Is this always the 'right thing' to do for a brand? When should a brand lead on an issue? We explore examples of what to do - and what not to do.
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This is one of today's most pressing topics. We see some brands 'take a stand', like the Samsung LGBTQIA+ ad in Singapore, then pull it when the ad faces 'backlash'. This can cause untold harm. When should a brand be an 'ally'? When should it move to become an 'activist'? And what is the brand's real appetite for 'risk'? How can we work with brands to make sure we produce work that is authentic, meaningful and drives work with social impact and is not performative.
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What You'll Learn from This Session...
- Understand 'what you do, what you say'
- Understand how to engage fully with inclusive audiences and communities
- Discover how DEI is a part of wider social impact strategies
- Think about whether the brands you work with have a 'right to play'
- Go beyond representation - it's just 'window dressing'.
