In this session...
Don’t underestimate the power of the woman often written off as simply “menopausal”. Mid-life is the age of opportunity, both for the women living it and for the brands who, with the right approach, can harness a market who outspend younger women by 250%.
Fresh Air Production brings you Liz Earle MBE (Founder and Editor-in-Chief of Liz Earle Wellbeing and host of the Liz Earle Wellbeing Show) and Eleanor Mills (Founder and Editor-in-Chief of Noon) in conversation as they unpack the power of the Queenager.
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For more, check out: www.lizearlewellbeing.com and www.noon.org.uk or on Instagram: @lizearleme, @lizearlewellbeing.
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What You'll Learn from This Session...
- Don’t underestimate the power of the woman often written off as simply “menopausal”.
- Mid-life is the age of opportunity, both for the women living it and for the brands who, with the right approach, can harness a market who outspend younger women by 250%.
- If your brand wants to have a great conversation, let Fresh Air create a podcast for your brand.
- Podcasts give 30 minutes of immersion into your brand.