In this session...
Technology is at the centre of programmatic. With a plethora of tech vendors to choose from, it can be difficult to know who to work with. At a time where brands are vying for consumer attention, differentiation is key but how can you outperform your competitors without outspending them too?
What You'll Learn from This Session...
- Understanding the open internet
- Reaching the non-addressable audience
- The benefit of having more than a DSP
