In this session...
As the programmatic landscape evolves, so do the complexities that have been a part of it since the early years. Historically, marketers’ top concern was campaign performance, but, as the industry matured, and consumer habits changed, challenges such as a lack of transparency, differentiation and control became prominent. Now, marketers are leaning into their supply chain, becoming involved in supply decisioning and looking to understand the technology involved.
What You'll Learn from This Session...
- Returning to the basic principles of advertising
- Understand the benefits of your supply chain
- Realise the importance of the right partnerships
