In this session...
Day one of Advertising Week Europe kicks off with the Leadership Breakfast Series.
Audio has always been recognised as a powerful engagement channel for consumers, reaching directly into audiences’ ears with quality content and real listener loyalty. However, the rise of digital audio has further enhanced the medium with greater choice, interactivity and addressability. A panel of audio industry experts will discuss what makes audio different as a channel and how the medium is transforming.
Open to Super Delegates & By Invitation
What You'll Learn from This Session...
- Learn about what the future of digital audio has to offer
- How does addressablity work when it comes to audio advertising?
- Find out what's next for digital audio in terms of future technology
