In this session...
We speak to the Co-Founder and CEO of Samba TV to hear how the latest viewing behaviours are driving further fragmentation in today's media landscape, and how marketers can overcome these challenges by leveraging first-party TV data to reach elusive audiences and drive incremental lift.
What You'll Learn from This Session...
- How the latest shifts in viewership are impacting marketers today
- Why marketers are turning to first-party TV data to achieve incremental reach
- How new advances in audience measurement are transforming the industry
