In this session...
Brands are starting to leverage augmented reality to optimize their creative ad campaigns, and now we can measure the impact. Historically, showing products in 3D and enabling consumers to interact through AR has increased conversion by 2x, engagement by 4x, and retention by 7x. Join VidMob and ZeroLight to learn best practices and creative considerations that brands can use to build an efficient and effective “always-on” AR strategy that drives results.
What You'll Learn from This Session...
- How to drive engagement & commerce with AR and interactive 3D visualization.
- Understanding the variety of AR formats that are coming down the pipeline in the future.
- How to scale social AR for cross-platform use across social channels.
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