In this session...
We will be discussing the evolution of AdTech and how clients can continue to target valuable, scaled audiences across the web - without the need for cookies.
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Opportunities for marketers are increasing; however, ecosystem fragmentation and regulatory reform is making it challenging. Now more than ever it’s crucial to partner with providers which can offer continuity of audiences across all media investments. Hear how Nielsen can help you maximize your 1st party data, harness Nielsen Identity, O&O data and infrastructure to maximize marketing ROI.
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What You'll Learn from This Session...
- Nielsen Marketing Cloud
- How to maximize your first party data
- Tech and legislation changes facing the ecosystem
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