Atlantic Brand Partners has uncovered the five Forces of Influence that are continuously shaping our world, our industry, and our customers’ lives in order to give brand leaders a deeper understanding of the newest trends, behaviours and ideas. View More

Last year, Atlantic Brand Partners introduced Forces of Influence - a proprietary source of intelligence designed to help brand leaders make sense of an endless stream of new trends, ideas, and behaviours.

A lot has changed since then. It’s been another year of unpredictability. New trends have emerged. Behaviours have shifted. A whole new set of cultural phenomena have arisen.

How have audiences shifted - or maintained - their views on key issues? To find out, we took a second look at the five Forces, and updated our intelligence to help brand leaders understand what’s to come, deepen their consumer relationships, and navigate 2022 with confidence.

What is a Force? A Force is the sum of multiple proof points (trends, stories, statistics) across politics, economy, society, and culture, united by enduring root causes and grounded in a human truth. In an era when consumer expectations are at an all-time high, understanding consumers is essential. View Less