In this session...
OpenX and MIQ will discuss the importance of environmental sustainability in ad tech and digital media. This session will serve as an opportunity to educate the audience on the environmental impact of digital media, what companies like OpenX and MiQ are doing about it and how brand marketers can take action to reduce the carbon footprints of their own media supply chains.
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Did you know that the advertising industry is responsible for the same amount of greenhouse gas emissions as the airline industry? It’s true. And it’s time we take action. Brian Murphy, SVP of Buyer Development at OpenX, and Pierre de Lannoy, UK Strategy Director at MiQ, will share details on the impact our industry has on the environment and talk about what their companies are doing to address it. They will discuss the ways in which OpenX and MiQ are making important decisions about their own technologies and business practices that have a measurable, positive impact. They will also provide examples of what leaders in the space are doing to address the issue, as well as share ideas about how marketers can reduce the carbon emissions of their own media supply chains.
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What You'll Learn from This Session...
- A general understanding of the digital media industry’s environmental impact, including carbon emissions and electricity consumption
- Examples of how leaders in the space have managed to reduce and offset emissions with projects that remove carbon from the atmosphere in accordance with “Net Zero” principles
- Actionable ideas and resources for marketers looking to reduce the carbon emissions of their own media supply chains
