You've spent the past decade embracing placement, keyword, and audience optimization to drive increased ROAS. As industry matures, the “last mile” of marketing effectiveness has proven toughest. It's time to tackle marketers blindspot for ROI: the creative itself.

Join Arianne Le Port from Google, Eric Gregoire from Bayer Consumer Health, and Anastasia Leng from CreativeX to explore the fast evolving world of creative data and how marketers are using it to drive business impact and achieve creative maturity. View More

**Detailed Summary**

Over the last decade, marketers have embraced placement, keyword, and audience optimization as a way to drive increased ROAS. As the industry matures, the “last mile” of marketing effectiveness is the toughest, and the marketing and advertising industry has a significant blindspot when it comes to ROI: the creative.

A vast 84% of marketing content is visual yet it's the least understood and analyzed element of the marketing mix. Join Arianne Le Port, Global Creative Effectiveness Lead at Google, Eric Gregoire, Global Senior Vice President Digital at Bayer Consumer Health, and Anastasia Leng, Founder & CEO of CreativeX, as they discuss the evolving world of creative data, how marketers are using it to drive business impact, and the steps brands are taking to achieve creative maturity. View Less