In this session...
With consumer behaviours and expectations continuously evolving, advertisers have a challenge to keep up and continue to reach the scale required for growth. Not only do brands need to find and reach all relevant audiences at the right time, on the right channels, they also need to protect their brand values and build trust by ensuring suitable content adjacencies. Sounds complicated right? But with the use of technology designed for complex and scaled platforms, suitability and scale don't need to be mutually exclusive.
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Hear from a panel Brand Suitability experts as they provide answers to some of the most frequently asked questions around driving scale, suitably. The session will cover the importance of technology, transparency, and a tailored approach, when it comes to building a sustainable Suitability strategy. As platforms continue to create exciting and engaging environments that bring brands and consumers closer together, how can advertisers ensure their ad placements mirror their brand values, whilst making the most of the enormous scale.
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What You'll Learn from This Session...
- Scale and Suitability are not mutually exclusive
- Why a tailored Suitability approach is crucial for success
- How brands can overcome the obstacles presented by complex and scaled platforms
