Sam Oliver

Sam leads the Commercial team at Farewill, where their mission is to change the way the world deals with death. The Commercial team is a diverse bunch of 30+ marketers, creatives, salespeople, writers & comms specialists who exist to build the first widely loved & trusted brand in death and to help millions of families discover Farewill. Before Farewill, Sam held leadership positions across sales, marketing and growth in some of the fastest growing start-ups in the UK & Europe, including carwow, Paymentsense and Shift. Sam started out with Booz & Co working on commercial DD for PE firms in the consumer, tech and financial services industries.