Frith Hofmeester

Frith is a Strategy Director at PHD Media, leading communications planning for a range of clients including McCain, The Guardian, and Red Bull. Having studied Psychology at university, Frith has always been fascinated by human behaviour and motivations. She started her career in the consumer insights team at Mindshare, before moving into other agency roles in comms planning & strategy. Frith is actively involved in OMG’s Diversity & Inclusion agenda as the ambassador for Women, and she also set up PHD’s sustainability team – Live More Green.