Blandine Aujoulet

After 15 years working in the highly digital and performance driven travel sector (Air France and Accorhotels), where she was in charge of traffic acquisition channels, Blandine joined Sanofi in 2019 to run one of the pillars of Sanofi’s digital transformation: Precision Marketing.
Two years later, the basis to run efficient digital advertising have been established and Blandine and her team are now looking at reinforcing Sanofi’s data-driven digital marketing by in-housing ad-technologies.