Eileen Hanna

Global expert with 12 years of experience in Brand Management, Integrated Communication planning and Cultural Storytelling for Brands. Currently Head of Lifestyle and Traditional whiskies for Diageo Plc and member of Diageo’s Progressive Portrayal steer co globally. I’m at my best when I apply my creative thinking to help Brands find and apply their purpose to connect with Consumers in meaningful and progressive ways that shift the dial. Passionate, strong and goal oriented leader who drives vision and alignment across reporting and cross-functional teams to achieve success. Skilled in working and navigating different cultural backgrounds, bringing to life creative insight driven campaigns at scale, with the ultimate goal of creating brand growth. Masters degree from NYU in Integrated Marketing specializing in Digital and Social Media