Danny Gray

Danny Gray is the founder of War Paint For Men, the UK’s leading men’s makeup brand,
launched in November 2018. For Danny, War Paint is more than makeup, it’s a movement to
eliminate stigma surrounding men wearing makeup and give men access to tools that can help
them feel more confident in their appearance.
Growing up in Buckinghamshire, Danny developed Body Dysmorphic Disorder at the age
of 14, and found that applying subtle makeup (borrowed from his sister) helped his confidence.
Over the following years Danny found his experiences at beauty counters to be alienating, and he began to recognise the need for a makeup brand that was tailored to men.
A true entrepreneur, Danny put everything he had into launching War Paint, driven by his
passion to change the beauty industry and give men a choice. Now, War Paint For Men has taken the beauty world by storm, shipping more than 100,000 units to 80 countries and securing global retail distribution in the US, Ireland, Germany and Japan.