Tom Roach

Tom has 20+ years’ experience in some of the world’s best communications agencies, and is one of the most awarded advertising strategists in the world, with multiple Gold IPA Effectiveness awards to his name. With an industry-wide reputation for championing the commercial impact of marketing communication and the value of creativity, his thought leadership is widely read and shared across the marketing world.
Before Jellyfish, he was Executive Strategy Director and Head of Effectiveness at adam&eveDDB, working alongside ‘Godfather of Effectiveness’ Les Binet. Prior, he spent seven years at BBH London, three at Leo Burnett and ten at AMV BBDO.
As VP Brand Planning at Jellyfish he is part of a growing team of brand and communications strategists and leads their position on brand performance. Bridging the divide between brand and performance marketing thinking and practice to deliver more effective marketing for our clients. He works across their global client portfolio, with an emphasis