Seun Odeneye

In his role, Seun focuses on enhancing Matterkind’s addressable media offering and expanding the agency’s capabilities across new channels. With his team, he helps supercharge Matterkind’s strategic data and product offering on behalf of fellow IPG agencies – Initiative, UM, McCann, Mediahub and Reprise – as well as its clients.

Seun came to IPG from Mindshare UK, where he was Digital Integration and Operations Director. There, he headed up both the programmatic and affiliate teams and was also in charge of driving digital integration across the wider digital department across all clients in the agency.

Previous to his time at Mindshare, Seun started his career as an intern at AdLink Internet Media and then moved to Microsoft, where he worked for 8 years across various parts of their portfolio, eventually becoming the Head of Microsoft Performance Network & Mobile Strategy Lead in the UK.