Rob Campbell

Rob leads R/GA’s strategy department across the EMEA region, ensuring that the best insights go into the development of everything from engaging campaigns to groundbreaking services and platforms.

A strategic leader with over 30 years industry experience, Rob believes in creativity, culture and chaos which explains why, as head of strategy, he continually dives his team of brilliant strategists to find the most culturally resonant, creatively innovative ideas that will help R/GA’s clients create their future.

Rob has lived in the UK, Australia, Singapore, Hong Kong, China and the US, developing strategies for everything from airport lounges to space stations to award winning, culture defining advertising, working on brand names like such as Nike, Virgin Atlantic and Metallica while at companies including cynic, Google and Wieden+Kennedy.

Rob also co-runs the Advertising Planning School of the Web, the Wiegel/Campbell School of Strategic Arts and a homeless lobby group Human_2.